Marketing & Media

Wisconsin is poised to become the 13th state to pass legislation prohibiting employers from requesting social media account information from employees or applicants. Assembly Bill 218 and Senate Bill 223 follow the trend sweeping across the country in response to reports of employers asking applicants for access to social media accounts as part of the interview process. Legislators supporting the bill are hailing it as “The Social Media Protection Act.”

Brookfield-based Bader Rutter founder Ron Bader recently was inducted into the United Adworkers’ Wisconsin Advertising Hall of Fame, joining the ranks of other Milwaukee advertising greats such as William Eisner and Willie G. Davidson.

RadioMilwaukee recently boosted our commitment to Milwaukee with a major investment in our future - and in the city's.

Brookfield-based Bader Rutter founder Ron Bader recently was inducted into the United Adworkers’ Wisconsin Advertising Hall of Fame, joining the ranks of other Milwaukee advertising greats such as William Eisner and Willie G. Davidson.

Milwaukee-based media company Journal Broadcast Group announced today it has come to an agreement with Time Warner Cable after a standoff that left local television station WTMJ-TV off the air for 59 days.

Milwaukee-based 7Summits and Marquette University’s Diederich College of Communication will provide a forum for discussion on critical PR and social media topics at the fifth annual PR & Social Media Summit, scheduled for Wednesday, Oct. 9, on the grounds of Marquette’s campus.

The Marek Group, a Waukesha-based channel sales and marketing firm with commercial printing, fulfillment and direct marketing production, has acquired Publisher's Diversified Mail Service, a 65-year-old Milwaukee-based direct marketing company.

After Ward Alles completed his first mission trip abroad to the Dominican Republic in March of 2012, he not only felt compelled to return this past March for a second week of service but he also found inspiration to fulfill a mission of philanthropy in Milwaukee alongside staff members at Core Creative.

As social media has become an increasingly stronger force in people's personal and professional spheres, platforms like LinkedIn have opened up new opportunities for employees to actively participate in their companies' marketing initiatives.

As companies continue trying to “differentiate themselves in a sea of sameness,” author Kelly McDonald encourages them to tailor their customer service efforts to the needs and expectations of customer groups, including ethnic minorities and religious segments.