Marketing & Media

“The success of an organization that relies heavily on the sale of services, be it engineering, construction, accounting, legal or other services, is directly proportional to the personal motivation of that firm's employees. At Symbiont, we strive to employ a highly intelligent, honest workforce with a strong work ethic. I suspect that is not unusual and that most all CEOs would seek similar characteristics in their workforce. However, it's this personal motivation characteristic that differentiates your workforce and, more importantly, the performance of your company.

The Marek Group, a Waukesha-based channel sales and marketing firm with commercial printing, fulfillment and direct marketing production, has acquired Publisher’s Diversified Mail Service, a 65-year-old Milwaukee-based direct marketing company.

Portia Young is transitioning from her role as anchor and reporter for WISN 12 News to public relations manager in communications for Plymouth-based Sargento Foods Inc.

MillerCoors will reintroduce its original 1975 Miller Lite can for a limited time in the first quarter of 2014.

To Idris Mootee, brand ranks among the most powerful business tools ever created.

It is of paramount importance that a company understands its brand and how that brand will be expressed and received by its audience in the social space.

The third edition of the book “Naked Marketing – The Bare Essentials” by Franklin author Robert Grede is now available.
In the book, Grede reduces marketing jargon and hype-speak down to its bare essentials.

Chris Haworth has been appointed director, business development, at Out of Home America Wilkins Media in Germantown.

Leaders always are looking for new ways to leverage their companies' brands. But why is it that less than half of CEOs participate on social media sites?*

BizTimes Media invites readers to participate in its inaugural Future 50 Most Social Company contest that will benefit one nonprofit organization in need in greater Milwaukee.