To Idris Mootee, brand ranks among the most powerful business tools ever created.
In his recently published book, “60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals,” Mootee explains the necessity of brand strategy within every business, regardless of size. According to Mootee, brand strategy is critical to the growth of all companies – no matter global or local – and it doesn’t have to be complex in its design.
Mootee, chief executive officer of Toronto-based Idea Couture Inc., tries to help readers understand how their brand strategy can directly translate into company growth as he pushes them to take a step back from their company’s current standing and “develop a systemic way of looking at it from a different viewpoint.” Readers must then align that viewpoint with their business strategy and the competitive context to create a “robust” brand strategy.
“60-Minute Brand Strategist,” intended to be a quick, 60-minute read, is available on www.800ceoread.com for $24.00.