Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
BizTimes Social Media Strategies
Facebook has introduced a new algorithm to its ranking system that determines which stories appear in users' News Feeds. After surveying Facebook users to define what makes a post “high quality,” Facebook built a machine learning system that uses over 1,000 factors and signals from users to detect high-quality content so it can be shown higher up in the News Feed.
WisconsinBiz wins international award
The 2013 edition of WisconsinBiz, a magazine jointly produced by BizTimes Media and the Wisconsin Economic Development Corp., won a Bronze Excellence in Economic Development Award for its project in the category of Magazines for communities with populations greater than 500,000 from the International Economic Development Council (IEDC).
Milwaukee entrepreneur signs up for Obamacare
Although millions of Americans who tried to navigate through the launch of Affordable Care Act exchange website (www.healthcare.gov) became bogged down because of the overwhelming traffic and could not complete their health insurance applications this week, Alex Bustamante was among the folks who managed to cross the Obamacare goal line.
Facebook wants high-quality content from brands
Facebook has introduced a new algorithm to its ranking system that determines which stories appear in users' News Feeds. After surveying Facebook users to define what makes a post “high quality,” Facebook built a machine learning system that uses over 1,000 factors and signals from users to detect high-quality content so it can be shown higher up in the News Feed.
ESPN Milwaukee, Habitat for Humanity honor Broan-NuTone
Milwaukee Habitat for Humanity in partnership with 540 ESPN Milwaukee recently saluted Hartford-based Broan-NuTone as the grand prize winner of the “Oh the Humanity” contest for the company’s philanthropic support of the nonprofit organization.
Visit Milwaukee appoints Strong
Wendy Strong, a former reporter for The Business Journal Serving Greater Milwaukee who did television reports on WITI-TV Fox 6, will join the staff of Visit Milwaukee as director of public relations.
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WEDC names new public information manager
The Wisconsin Economic Development Corporation (WEDC) announced that Mark Maley has been named the organization’s new public information manager.
Social Media Coach to target financial services professionals
Milwaukee Social Media, a Milwaukee-based social media agency focused on helping area companies navigate social media as an effective marketing tool, has rebranded itself as Social Media Coach.
Lignel will be new president of Laughlin Constable
Laughlin Constable, an independent brand communications and digital marketing agency, named industry veteran Mathieu Lignel president, a new position, effective Oct. 1.
Conquering the Ironman
While Erin Ruenger, associate producer at Milwaukee-based GS Design, and her younger brother Jason Ruenger have what could be considered a typical sibling rivalry, the two use their competitive relationship to drive each other while completing half marathons, triathlons and, earlier this month, Ironman Wisconsin.
