Marketing & Media

Chippewa Falls-based Jacob Leinenkugel Brewing Co. is launching Spritzen, a “beer with a splash of seltzer” and the company’s...

The Democratic National Convention Committee has unveiled the official logo and branding of the upcoming 2020 DNC in Milwaukee. 

In late 2018, Sussex-based Quad/Graphics made the decision to invest $40 million to boost wages for its hourly production...

Sussex-based Quad/Graphics Inc. has acquired Mexico City-based Apple Tree Group, a strategic and creative agency that specializes in point-of-sale advertising.

Milwaukee Electric Tool Corp. is suing the New Jersey company behind the Milwaukee Leather brand of motorcycle apparel, alleging its heated gear “looks nearly identical” to Milwaukee Tool’s, infringing on the company’s trademarks.

The Super Bowl commercials have grown into an event unto themselves. These are the ads I’d like to watch again and the ones I’m good never seeing again.

Constellation Brands has acquired a minority stake in Milwaukee-based PRESS Premium Alcohol Seltzer as part of its Focus on Female Founders program.

American Family Insurance has shifted its branding strategy towards sports marketing over traditional media in the last 5 years, chief executive officer Jack Salzwedel said today in an interview with BizTimes Milwaukee.

Miller Park will be re-named American Family Field in 2021, the Madison-based insurance company announced today.

Food and dining website Eater, a brand of New York-based Vox Media, recently included Milwaukee on its list of...