Marketing & Media

Johnsonville added as Summerfest sponsor

Summerfest operator Milwaukee World Festival Inc. (MWF) and Sheboygan County-based sausage manufacturer Johnsonville unveiled the details of a new multi-year...

Falk Group Public Relations merges with Pennsylvania-based marketing firm

Milwaukee-based Falk Group Public Relations this week announced its merger with Harrisburg, Pennsylvania-based marketing firm Merit. Falk Group will now...

VISIT Milwaukee promoting the city with Times Square billboard

VISIT Milwaukee is kicking off its 2023 marketing efforts with a video on a 35- x 23-foot billboard in New York City’s Times Square.

Klement’s responds to Milwaukee World Festival lawsuit

After Summerfest operator Milwaukee World Festival Inc. filed a lawsuit against Milwaukee-based Klement’s Sausage Company Inc. earlier this week, claiming Klement’s had breached a sponsorship agreement, Klement’s has responded by saying it has not violated the agreement.
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Lamar Advertising CEO: “Every organization needs to be a learning organization”

The business landscape is littered with the carcasses of companies (think Sears and Blockbuster Video) that failed to transform their operations to keep up with a changing marketplace.

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