Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Viewpoints: The best and worst of this year’s Super Bowl ads
We all love celebrities. But the question to advertisers around the country is, do we love them this much?
Watching...
Johnsonville added as Summerfest sponsor
Summerfest operator Milwaukee World Festival Inc. (MWF) and Sheboygan County-based sausage manufacturer Johnsonville unveiled the details of a new multi-year...
Falk Group Public Relations merges with Pennsylvania-based marketing firm
Milwaukee-based Falk Group Public Relations this week announced its merger with Harrisburg, Pennsylvania-based marketing firm Merit.
Falk Group will now...
‘Project Pitch It’ returns for season seven this March
Wisconsin’s entrepreneurial spirit will again be on display this spring as “Project Pitch It” returns for its seventh season on March 18.
VISIT Milwaukee promoting the city with Times Square billboard
VISIT Milwaukee is kicking off its 2023 marketing efforts with a video on a 35- x 23-foot billboard in New York City’s Times Square.
Klement’s responds to Milwaukee World Festival lawsuit
After Summerfest operator Milwaukee World Festival Inc. filed a lawsuit against Milwaukee-based Klement’s Sausage Company Inc. earlier this week, claiming Klement’s had breached a sponsorship agreement, Klement’s has responded by saying it has not violated the agreement.
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VISIT Milwaukee’s new TV show to air in 12 Midwest markets next year
VISIT Milwaukee on Tuesday announced more details about its forthcoming TV show, "Good Things Brewing," set to debut in February.
Hartland-based VRX Media acquired by Zillow
Hartland-based VRX Media, a real estate media and marketing firm, has been acquired by Seattle-based Zillow Group.
Kohler Co. names chief brand officer
Kohler Co. announced that Samie Barr has been named the company’s chief brand officer.
Lamar Advertising CEO: “Every organization needs to be a learning organization”
The business landscape is littered with the carcasses of companies (think Sears and Blockbuster Video) that failed to transform their operations to keep up with a changing marketplace.