Jeffrey Gitomer is the author of 12 best-selling books, including “The Sales Bible,” “The Little Red Book of Selling” and “The Little Gold Book of Yes! Attitude.” His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. For information about training and seminars, visit www.Gitomer.com or www.GitomerCertifiedAdvisors.com.
Your missing power: Master mind
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step towards riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way Through Life," written in 1938.
Value is the king of sales and the queen of service
Value is perhaps the most illusive word in sales.
Becoming referable is a matter of earning, not asking
A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.” He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves -- continually introducing you to those like themselves or better than themselves.”
Want the sales ‘master’s touch?’ Study them, and do what they did.
The book, titled “America's Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.
Wanna be a sales master? Study other sales masters!
The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, but in those days, “men” was the universal gender. Today, it’s quite the opposite.
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What can you do to get better? Follow the masters
I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.
Who is the real decision maker? Find out or lose the sale
The prospect tells you, “I only need one more approval and the order is yours.”
Want to start making an attitude change? Take attitude actions
I define attitude as, “The way you dedicate yourself to the way you think.” Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day.
Attitude awareness is the first step to building a positive attitude
Got attitude? “YES!” You all scream.
