Marketing & Media

Legal battle heating up over Milwaukee Tool, Milwaukee Leather jackets

Milwaukee Electric Tool Corp. is suing the New Jersey company behind the Milwaukee Leather brand of motorcycle apparel, alleging its heated gear “looks nearly identical” to Milwaukee Tool’s, infringing on the company’s trademarks.

Viewpoints: The best and worst of the 2020 Super Bowl ads

The Super Bowl commercials have grown into an event unto themselves. These are the ads I’d like to watch again and the ones I’m good never seeing again.
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American Family CEO explains strategy behind Brewers stadium naming rights deal

American Family Insurance has shifted its branding strategy towards sports marketing over traditional media in the last 5 years, chief executive officer Jack Salzwedel said today in an interview with BizTimes Milwaukee.

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