American Family CEO explains strategy behind Brewers stadium naming rights deal

Considering how to brand other areas in and around the stadium

Miller Park
Miller Park

Last updated on April 29th, 2020 at 05:23 pmAmerican Family Insurance has shifted its branding strategy towards sports marketing over traditional media in the last 5 years, chief executive officer Jack Salzwedel said today in an interview with BizTimes Milwaukee. The Madison-based company recently signed a deal to rename the Milwaukee Brewers’ baseball stadium to

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