American Family CEO explains strategy behind Brewers stadium naming rights deal

Considering how to brand other areas in and around the stadium

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American Family Insurance has shifted its branding strategy towards sports marketing over traditional media in the last 5 years, chief executive officer Jack Salzwedel said today in an interview with BizTimes Milwaukee. The Madison-based company recently signed a deal to rename the Milwaukee Brewers’ baseball stadium to American Family Field, a 15-year contract that begins

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