Marketing & Media
Evans Transportation supporting UW athletes through Name, Image and Likeness policy
Evans Transportation Services has provided financial support to two UW-Madison student-athletes, who have in turn become brand ambassadors.
Hartland-based communications agency C.O.nxt acquires Milwaukee advertising agency
Hartland-based C.O.nxt, an employee-owned communications agency, has acquired Milwaukee-based advertising agency Jigsaw.
Following pandemic-related layoffs, Milwaukee-based Derse bounces back with 250 new hires last year
Not too long ago, a businessperson wouldn’t think twice about attending a trade show packed to the brim with...
Quad sees 11% net sales growth in 2022, but lowers 2023 guidance
Despite seeing net sales growth of 11% last year, Sussex-based Quad/Graphics Inc. is projecting a less favorable net sales...
Viewpoints: The best and worst of this year’s Super Bowl ads
We all love celebrities. But the question to advertisers around the country is, do we love them this much?
Watching...
Johnsonville added as Summerfest sponsor
Summerfest operator Milwaukee World Festival Inc. (MWF) and Sheboygan County-based sausage manufacturer Johnsonville unveiled the details of a new multi-year...
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Falk Group Public Relations merges with Pennsylvania-based marketing firm
Milwaukee-based Falk Group Public Relations this week announced its merger with Harrisburg, Pennsylvania-based marketing firm Merit.
Falk Group will now...
‘Project Pitch It’ returns for season seven this March
Wisconsin’s entrepreneurial spirit will again be on display this spring as “Project Pitch It” returns for its seventh season on March 18.
VISIT Milwaukee promoting the city with Times Square billboard
VISIT Milwaukee is kicking off its 2023 marketing efforts with a video on a 35- x 23-foot billboard in New York City’s Times Square.
Klement’s responds to Milwaukee World Festival lawsuit
After Summerfest operator Milwaukee World Festival Inc. filed a lawsuit against Milwaukee-based Klement’s Sausage Company Inc. earlier this week, claiming Klement’s had breached a sponsorship agreement, Klement’s has responded by saying it has not violated the agreement.
