Milwaukee-based Harley-Davidson Motor Co. will offer the Milwaukee debut of its new Project LiveWire electric motorcycle on Thursday.
Bike Night at the Harley-Davidson Museum will include the chance for select consumers to ride and provide feedback on the bike, the company said.
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The event begins at the museum, 400 W. Canal St., at 5 p.m., with an introduction to the bike at 6 p.m. from Mark Hans-Richer, chief marketing officer at Harley.
Consumer test rides will run through Sunday. From 9 a.m. to 5 p.m. on Friday, Saturday and Sunday, limited, ticketed consumer rides will be offered in Milwaukee.
