Goodwill sells Greendale campus for $8.2 million

Reiman family regains control of the property

Goodwill's former Greendale HQ campus. Image from Google.
Goodwill's former Greendale HQ campus. Image from Google.

Last updated on April 5th, 2022 at 12:01 pm

Goodwill Industries of Southeastern Wisconsin Inc. has sold its former headquarters campus in Greendale for $8.2 million, according to state records.

The 14-acre property has a 164,800-square-foot building. It was sold to an affiliate of Hexagon Inc., a private investment company with offices in Denver and Pewaukee.

The Greendale property was originally the headquarters for Reiman Publications, which published numerous country-oriented publications, including Taste of Home magazine. Reiman Publications, and the Greendale campus, was acquired by Reader’s Digest Association in 2002.

Goodwill bought the property in 2014 from an affiliate of Reader’s Digest for $6 million.

Hexagon manages assets for a few groups, including the Reiman family. Reiman Publications was founded by Roy Reiman. Hexagon’s chairman and CEO is Scott Reiman, the son of Roy and Bobbi Reiman.

So the acquisition of the Greendale property by Hexagon brings it full-circle, back into control of the Reiman family.

“There’s still a lot of affinity (from the Reiman family) for that building and property,” said Mike Hipp, president and secretary of Hexagon.

Hexagon sees the property as an investment opportunity, but has no specific plans for it yet, Hipp said.

Goodwill announced plans to sell the campus last year and move its headquarters to the James O. Wright Center for Work & Training at 6055 N. 91st St. in Milwaukee. The organization also said it would distribute its team across its locations in Milwaukee, Waukesha and Racine counties. Goodwill late last year leased a 15,151-square-foot office space at the Summit Place complex in West Allis to house Goodwill TalentBridge, the organization’s staffing and recruitment firm; its employment services, supported employment, the Clubhouse Day Services, and Community Access programs, which all serve individuals with disabilities and those experiencing barriers to work; and Goodwill’s development department.

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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