CSE Inc.
5400 S. Westridge Drive, New Berlin • www.cseideas.com
Year founded: 1979
Product or service offered: Branded merchandise agency specializing in being a one-stop shop for the online fulfillment of promotional merchandise, uniform, recognition, name badge and banner/POS programs.
President & CEO: Tom Savio
Leadership team: Charles Caliendo, CIO; Jeff Arndt, CFO; Mark Ziskind, COO
Projected 2016 revenue: $50.6 million
Target clientele: Fortune 1000 companies
Business organization memberships: Advertising Specialty Institute, Legacy Buying Group, Embroidery Trade Association, Promotional Products Association of Wisconsin, Facilis Group, Waukesha County Business Alliance
What has fueled your company’s growth?
“The main factors fueling our growth are a passion for delivering exceptional service, an unparalleled commitment to creativity, an uncompromising commitment to quality and operating with an ‘of course we can’ attitude.”
What is the biggest obstacle to your company’s growth?
“Finding quality people with the desire, drive and passion to continually exceed client expectations.”
Do you plan to make any changes to your company?
“Yes, we plan to continue to invest in our I.T. infrastructure, and add ‘heat seal’ as an additional manufacturing/service option. We also plan to earn ISO 14001 certification and continue to add more employees.”
Who are the business people you admire and why?
“Travis Kalanick and Garrett Camp of Uber, for dramatically changing the rules in a mature industry; Reed Hastings of Netflix, for continuing to evolve his company and not only changing the entertainment industry, but also changing the way entertainment is consumed; and Elon Musk, for his vision.”
What is the outlook for your industry?
“We believe CSE will continue to outpace industry growth, which is forecasted to be a positive 3 to 5 percent.”
What is your company’s most important growth strategy?
“Continue to deliver exceptional service, customized solutions and be the most creative agency in the industry!”
