Marketing & Media

Ad 2 Milwaukee, a nonprofit affiliate of the national organization for communications professionals ages 18 to 32, is seeking nonprofit applications for a Public Service Campaign through which it will help one selected organization with targeted marketing efforts and pro bono advertising services.

Weyco Group Inc. reported net earnings of $2.2 million, or 20 cents per share, the same as a year ago.

Menomonee Falls e-commerce and online marketing agency BizLab Inc. laid off 34 employees yesterday.

Milwaukee-based Journal Communications, Inc. today reported second quarter net earnings of $6.6 million, a decrease of 13.3 percent.

Time Warner Cable blocked WTMJ-TV Channel 4 programming beginning on Wednesday at midnight following a dispute between Time Warner and Channel 4’s owner, Journal Broadcast Group, over license fee negotiations.

Our firm is a branding agency, so my perspective on what signals good design is influenced by our work in defining, designing and developing brands and brand communications across industries and across media. However, I believe a few principles remain the same whether designing a car, a consumer product, an environment, print communications, a website or a logo.

Scott Seroka is one of 29 Certified Brand Strategists in the United States. Seroka advises companies to be preemptive and proactive about their brands.

If a picture is worth a thousand words, what's the value of a video? The answer: lots and lots. More brands are heading for the Hollywood lights as they turn to the social video scene to win over consumers.

The Oak Creek Community Development Authority is considering a proposal to spend $23,000 on advertisements on the Green Bay Packers Radio Network.

I recently had the great privilege of hearing a keynote speech by Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age, Crain's Chicago Business, Crain's New York Business and TelevisionWeek.