Wisconsin inventor – Pat Downs and Bob Borovsky

Last updated on May 13th, 2019 at 02:45 pm

Pat Downs and Bob Borovsky, inventors and owners of Milwaukee-based All-Pak Services, launched a new company, Finger-String Inc., last year to manufacture and sell Jenda, a family message center and voice calendar.

Downs and Borovsky had the idea for a product like Jenda when Downs’ nephew, John, and his wife, Tammy, had trouble synching schedules for their busy family. Tammy is a stay-at-home mother and has twochildren. The Jenda is a plastic device with a memory chip and a voice recorder.

Users just select the month and day that they wish to enter in the calendar, press record, speak into the microphone and the event is automatically saved for the selected day. When there is a message for the current day, a red light flashes to remind users to press the “Today” button and hear events, birthdays, appointments and messages from other family members.

Borovsky and Downs declined to release their start-up costs, but said their total investment to date is in the six figures. In addition to their own savings, Borovsky and Downs have two silent investors in Finger-String.

Finger-String is currently selling Jenda from the Web site www.BuyJenda.com and over the phone. Jenda retails for $39.95 and is available in French, Spanish and English versions. The target customers are busy moms and senior citizens.

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