“Where Good Ideas Come From: The Natural History of Innovation”

In his most recent book, “Where Good Ideas Come From: The Natural History of Innovation,” author Steven Johnson tells the story of how the ideas that push careers, lives, society and culture into the future are born.

By taking a look at history, Johnson explores the questions that need to be asked in order to determine where good ideas come from. In the book, he identifies seven principles to the genesis of those ideas and traces them across time and disciplines. He concludes that with today’s tools and environment, innovation is accessible to those who know how to cultivate it.

Johnson examines everything from Charles Darwin’s first encounter with a coral reef ecosystem to the instant success of YouTube and other social networking platforms. His book is available on 800CEOREAD.com and retails for $26.95.

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