Wenthe-Davidson Engineering Co.

Future 50

2ND-YEAR WINNER

Wenthe-Davidson Engineering Co.

New Berlin
Industry: Manufacturing/steel fabricator
Founded: 1941
Projected 2018 revenue: $36 million
wenthe-davidson.com

Doug Dienberg, Katie Malone, Frederick Anderson, Jeff Gilmore, Mike Kruck and Tim Kuczynski

Wenthe-Davidson Engineering credits the growth of the company to its ability to listen to customers and adapt its business to give them what they want.

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The metal fabricator specializes in the manufacturing of electric motor and generator housings, metal tubular products and emission systems for diesel trucks.

For 30 years, Wenthe-Davidson has been a minority Employee Stock Ownership Plan and last year transitioned to a 100 percent ESOP.

Wenthe-Davidson has increased product lines throughout its customer base to better address their needs as they grow, said Frederick Anderson, president and chief executive officer.

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It has also begun to outsource some fabrication that was previously done in-house in order to stay focused on its core niche.

Complacency is a challenge for almost any successful company, but Wenthe-Davidson remains committed to embracing change.

Success makes you lazy and comfortable with the status quo, which can quickly turn to failure,” Anderson said. “Creating an atmosphere that embraces change and pushes for innovation and efficiency is a great obstacle that you never overcome.”

Do you plan to make any changes to your company?

“We are constantly looking to be more efficient to provide value to our customers by delivering more for less.”

– Frederick Anderson, president and chief executive officer.

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