W.I.S. Logistics Inc.

Address: 5600 Westridge Drive, New Berlin
Industry: Transportation
Employees: 8

Jon Teraoka, chief executive officer of W.I.S. Logistics in New Berlin, founded the business in 1996 with the goal of forming a better transportation company. Thanks to process innovation and committed employees, the company has experienced sustained double-digit growth.

“We’re very customer-focused,” Teraoka said. “We tailor each program to the client and assign a customer service person or a logistical specialist to work with each client one-on-one. It allows our staff to get to know the nuances of the customer and the order so we can take care of the client as well as possible.”

W.I.S. is a trucking brokerage company that offers full truck services, partials and LTL services. The company provides trucks, vans, flat beds and oversized extended pieces to clients. The company just purchased a new building that doubled the size of its last facility to 20,000 square feet.

In addition to providing the client’s with everything they need, including 24/7 access to W.I.S. employees, Teraoka also does everything possible to make his employee’s jobs easier.

“There’s a lot of potential for burnout in our industry,” he said. “We try to provide our employees with adequate programs, training and the most up-to-date equipment available. Technology today moves so quickly, keeping our systems up to date makes things a little easier for our employees to do business.”

The company has now updated its infrastructure six times.

“Employees shouldn’t have to work with outdated tools,” Teraoka said.

Teraoka and his wife, Janelle, have created a family-like culture at the company. They allow employees to bring small dogs into the office, and every Thursday is Starbucks coffee day. They also treat their employees to the occasional massage, provide a quiet room in the office for relaxation and recognize each employee’s anniversary of employment every year.

“We try to empower our employees to really take stock in our success,” Teraoka said.

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