UW-Whitewater to host Social Media Summit


Paula Berg, director of emerging technologies for Southwest Airlines, will be the keynote speaker for UW-Whitewater¹s Public Relations and Social Media Summit on Wednesday, Oct. 14. The all-day workshop is open to communication and business professionals, featuring experts talking about the strategic use of social media in public relations and interactive marketing.

Berg will discuss Southwest Airlines’ international success in social media and share insight into the company¹s internationally-known blog, Nuts About Southwest. Other notable speakers include Randy Sprenger, social media strategist for Harley-Davidson; Colin Hutt, developer of Manpower¹s award-winning blog; Jason Weaver, president of Sway Inc.; Lt. Col. Gerald Ostlund, a social media strategist from the Pentagon, and Al Krueger, founder of Comet Branding.

“The Public Relations and Social Media Summit is an excellent value for anyone wanting to learn more about social media and how to leverage public relations and marketing programs using these new tools,” said event organizer and UW-Whitewater Public Relations Lecturer Ann Knabe. “The summit is extremely affordable, and represents diverse perspectives on a very contemporary approach to communication strategy. Any organization looking toward the future needs to be engaged in social media now.”

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The summit will also feature panel discussions about social media measurement, tips for finding a job using social media, and the use of social media in healthcare, nonprofits and education. More than 20 different social media strategists and public relations professionals will share insight on how their innovative companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public relations goals.

The all-day event costs $10 for students or faculty, $50 for UW-Whitewater alumni, nonprofit and government employees, and members of the Milwaukee Social Media Club. The regular price for the summit is $75. For more information, visit http://tinyurl.com/PR-SocialMediaSummit

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