U-Line hires European distributor

U-Line, a Milwaukee-based manufacturer of premium built-in under-counter ice making, refrigeration and wine preservation products, has signed an importer agreement with Showtime Essential Kitchen Products, a premium distributor and service provider located in Celbridge, Co. Kildare, Ireland.

Showtime will offer U-Line’s Modular 3000 Series throughout the European region beginning in 2013.

Sean Drumm, managing director at Showtime, will oversee distribution throughout the region.

“Mr. Drumm and the Showtime organization are a perfect fit with U-Line,” said Mark Russell, vice president of sales and marketing at U-Line. “From their internal culture to their extensive experience with importing and distribution of premium brands, there is no one better suited to work with us in Ireland. We proudly welcome them to our team as we expand our global network of importer/distributors.”

“We’re thrilled to add U-Line’s Modular 3000 Series to our premium collection of kitchen essentials,” said Drumm. “We believe that interior designers and consumers alike will embrace the line very quickly because of its high quality, smart design and, especially, ease of installation and integration into existing spaces. There’s a general lack of high-quality, premium under-counter appliances here and U-Line meets that need very well.”

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