Trans International

First Year Winner

Denise Lawien and Jaime Syring

Trans International

N93 W16288 Megal Drive, Menomonee Falls  •
Year Founded: 1975
Product or Service Offered: Freight, bill, audit and payment services to shippers and manufacturers. Additionally, Trans International has a robust logistics services team that provides in-depth analysis into transportation spending, and has a full-service IT group that manages and creates new web-based transportation applications. Offerings include web-based routing and rating, international spot quote portals, domestic expedite spot quote portals, and a full reporting suite.
Chief Economic Officer: Jaime Syring
Chief Sales & Marketing Officer: Denise Lawien
Projected 2016 Revenue: $5.8 million
Target Clientele: Manufacturers who ship goods and directly pay for their freight. Targets should have substantial transportation spending and shipment volume upwards of 10,000 shipments per month.
Business Organization Memberships: WBENC, WBDC- Chicago, MMAC, WMC, Transportation Intermediaries Association, Michigan Manufacturers Association

Denise Lawien and Jaime Syring
Denise Lawien and Jaime Syring

What has fueled your company’s growth?

“In the last two years, Trans International changed its sales strategy and client service approach. This has fueled the current growth. A company must not only grow new business, but also maintain existing business. There has also been an investment in the sales strategy to work closer on expanding business internally and externally. TI invested in new recruiting tools to find best job fit for candidates to increase stability in staff. The management team emphasized employee engagement and we created a program to incorporate all staff in key teams for process improvement. The culture has truly shifted now that the employees can see their work in action and know that their input is very important. From this engagement, TI has fueled better quality outputs on data, integrity and service.”

What is the biggest obstacle to your company’s growth?

“Being ‘small’ is both an obstacle and an advantage to Trans International. At times, TI may be seen as too small to compete with the giants in the industry; however, we see this as an advantage to being nimble, responsive and adaptable to clients. Competition will continue to be a large obstacle and the United States markets for our services are well saturated. Finding the right people would be the number one obstacle to growth. We do not have a sales issue in finding the business, but supporting it on close and finding the qualified people we need is becoming more and more difficult. “

Who are the business people you admire and why?

“Steve Jobs, as an incredible visionary and pioneer. Warren Buffet, as a successful investor and advocate for business.”

What is your company’s most important growth strategy?

“Expanding outside of North America. The need to be international and global has never been greater than today. This year, Trans International will launch its first client in Europe.”

Sign up for the BizTimes email newsletter

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display