“The Greatest Business Decisions of All Time”

Last updated on July 3rd, 2019 at 07:16 pm

The success stories of business giants like Apple, Ford, IBM and Zappos trace their origins back to revolutionary, largely unconventional decisions that reaped as much risk and worry as reward.

In “The Greatest Business Decisions of All Time,” author Verne Harnish, chief executive officer of Gazelles Inc., collaborates with the editors of Fortune magazine to color in the details of these monumental decisions and the thought processes of the executives making them.

Within the book, the authors explain the backstories behind Apple’s decision to bring Steve Jobs back on board, Zappos’ decision to introduce free shipping, and Henry Ford’s decision to double auto employees’ wages, among others.

Each anecdote illustrates the power one decision has to not only shift the direction of a company but also impact how business is conducted on a broader basis.

“The Greatest Business Decisions of All Time” is available at www.800ceoread.com for $15.96.

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