Telaric changes name, bolsters growth consultancy

Telaric changes name, bolsters growth consultancy

Telaric, a Mequon business advisory firm formed in 2000, has changed its name to Telaric Alliance and now operates as a new type of consulting firm that helps business owners and CEOs grow their companies, according to the firm’s founder.

"The members of Telaric Alliance, as senior executives for more than 20 years, were frustrated by the type of outside growth assistance available in the market, so we have been working for more than a year to put together the expertise and structure that would provide real value to business owners and CEOs," said Allen Oelschlaeger, a founder of Telaric Alliance (

Telaric started a technology business incubator in 2001 and had also focused on launching businesses with proprietary technology. The focus is now beyond start-ups and early-stage support.

Telaric Alliance’s focus is on business growth. Oelschlaeger noted that studies have shown that the key to a strong regional economy is the presence of a large number of rapidly growing companies. "Telaric Alliance is dedicated to working with business owners and CEOs in the region to make them part of this statistic," he said.

Oelschlaeger said Telaric Alliance "is the only consulting firm in the US that addresses all four ingredients of growth: the sources of growth (innovation and marketing) and the inputs to growth (money and people) through a tight integration of the following four practice areas:"

  • Strategic Innovation, through customer and technology research, idea generation and invention, intellectual property strategy, information technology solutions, user-interface design, prototype development and product development strategy.
  • Integrated Marketing, through market research, distribution channel strategy, sales process development, direct response advertising, public relations, direct mail, collateral development and Internet-based marketing.
  • Financing Guidance, through business-plan development, financial modeling, deal structure determination and assistance with all the mechanism to finance a business venture including grants, debt, equity, licensing and mergers and acquisitions.
  • Optimizing People, through training in all growth-related topics (strategy, innovation, sales/marketing, leadership and finance), executive-level interim management, culture enhancement and executive coaching.

    "We didn’t want to offer advice and assistance that was biased to some narrow focus – like the carpenter who sees everything as a nail," Oelschlaeger said. "So instead, we have put in place the expertise and structure to provide growth solutions to our clients that are integrated, strategic and innovative."

    Telaric Alliance is currently based at 10532 N. Port Washington Rd. in Mequon but plans to open operations in other regions of the Midwest over the next year, Oelschlaeger said.

    Jan. 24, 2003 Small Business Times, Milwaukee

  • Sign up for BizTimes Daily Alerts

    Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

    No posts to display