Target to close Brown Deer Road store

Target store

Target Corp. will close its Northridge store at 8501 W. Brown Deer Road on Jan. 30, 2016.

Target store
Target will close its Northridge store on Jan. 30, 2016.

The store’s profits were dwindling, the Minneapolis-based retailer said.

“The decision to close a Target store is not made lightly. We typically decide to close a store after careful consideration of the long-term financial performance of a particular location. Typically, the decision to close a store is as a result of seeing several years of decreasing profitability,” said Kristy Welker, a Target spokesperson.

The company informed the Northridge store’s employees yesterday, and all eligible employees will have the opportunity to transfer to other Target stores.

The retail corridor along Brown Deer Road has been in distress since Northridge Mall closed in 2003. Over that time, Best Buy, Lowe’s, Walgreens, Stein’s Gardens and Gifts, Circuit City and Stein Mart have closed their stores between North 60th and 91st Streets.

Walmart, one of Target’s biggest competitors, closed its store at 8700 N. Servite Drive in the corridor in 2012, but then purchased the vacant Lowe’s store at 6300 W. Brown Deer Road and built a supercenter store that includes a grocery department that opened last year.

Brookfield-based Penzeys Spices has been unsuccessful in attempts to purchase and redevelop the former Northridge Mall, located northwest of Brown Deer Road and North 76th Street.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

Molly Dill, former BizTimes Milwaukee managing editor.

No posts to display