Speaker topics confirmed for Marquette Social Media Summit

Marquette University and Comet Branding will co-host the PR+Social Media Summit at the Marquette University Alumni Memorial Union on Thursday, April 8 from 8 a.m. to 4:45 p.m. The topics for the one day summit have been set, and will focus on the convergence of strategic communications and social media.
“What we want to do is focus on how and where public relations, corporate communications and strategic communication overlap,” said Sara Meaney, partner at Comet Branding.
Sessions will cover topics from company’s like IBM, Jockey International, and BlendTech about their internal social media strategies as well as cover topics like the evolution of the press release, using video content, using social media to get a job, how large and small companies can utilize social media in addition to traditional marketing and public relations methods and how all methods can form a company strategy.
The event has been a collaborative effort between multiple firms in the Milwaukee area, and will feature speakers from local companies Jockey International, Marcus Hotels & Resorts, Big Shoes Network, Lightburn, Radio Milwaukee, and Radian 6 as well.
Milwaukee-based Lightburn Designs was in charge of designing and creating a website for the event, Marcus Hotels and Resorts will host the post event Tweetup at Clear in the Intercontinental Hotel, Milwaukee, and First Priority Printing in Germantown is doing the brochures and signage for the event.
Marquette University’s Public Relations Student Society of America group has played an active role in developing the content for the summit, and will also play a key role in marketing and promoting the event, said Krueger.
“We have been working with PRSSA to build this program and build the speakers for the summit, and we really focused on getting people who are on the communication and marketing sides of the business,” Krueger said. “Beyond that, we are really focusing on results and outcomes, and bringing in speakers who have actual numbers, real life case studies and have actually done it and experienced success.”
Cost to attend the event is $75 for professionals and $10 for students with a valid ID. All post-expense proceeds from the event will go towards a scholarship for Marquette’s PRSSA chapter.
 “We want the summit to be an educational process for everyone at all levels,” Meaney said. “Attendees should go away armed with enough information and knowledge to make a case on why social media is a strategic application of communication, and how they can convert it into real business results.”
For more information about the event visit www.prsmsummit.com or follow the event on Twitter at Twitter.com/prsmsummit or using the Twitter Hashtag #prsms.