SoHo Boutique opens store in Lake Geneva

SoHo Boutique's Lake Geneva store is located at 875 W. Main St. Photo by SoHo Boutique

Last updated on June 18th, 2019 at 05:20 pm

Milwaukee-based SoHo Boutique on Friday opened its third location, in Lake Geneva.

The women’s clothing and accessory store, which has locations in Milwaukee’s Historic Third Ward and in Naperville, Illinois, carries a variety of trend and classic fashion items, including dresses, denim, jewelry and purses.

Its new Lake Geneva location is located at 875 W. Main St.

“I am so excited to be opening my first boutique in one of my favorite places, Lake Geneva, and introducing our wearable trends and approachable luxury to this stunning location,” said owner Stephanie Horne.

SoHo Boutique sells women’s clothing.

Horne, who launched the business in 2007 with its first location in the Third Ward, expanded the boutique to Naperville last month. As owner, she selects inventory for all stores several times a year from suppliers and designers in New York and Los Angeles.

Soho in Lake Geneva will be open 10 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday.

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Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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