SC Johnson launches website in Spanish to promote transparency

Organizations:

Racine-based S.C. Johnson & Son Inc., has launched a Spanish-language website in order to provide full ingredient information to its Spanish-speaking consumers in the U.S. The company has created a Spanish-language version of its ingredient website,  www.WhatsInsideSCJohnson.com.
"Families want to know what’s in the products they use in their homes," said chairman and chief executive officer Fisk Johnson. "By making that information accessible to Spanish-speaking consumers, too, we’re helping even more families understand that they can trust our products and our company."
The site offers information about the ingredients in S.C. Johnson products. The information is also available via the company’s toll-free number (1-800-558-5252) for Spanish-language phone support. The company also now provides Spanish content on its rightathome.com website, and is working with notable Hispanic influencers and experts as guest bloggers to continue the Spanish-language dialogue online.
"We applaud SC Johnson for being the first company to make their ingredient information available to the nation’s Spanish-speaking consumers who want and need it," said Erin Switalski, executive director of Women’s Voices for the Earth, a national environmental health organization. "Making this vital information available in Spanish demonstrates their commitment to ingredient disclosure."

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