Russ Darrow creates Hispanic Market Division

Menomonee Falls-based auto retailer Russ Darrow group has launched a Hispanic Market Division to cater to the needs of the growing Wisconsin Hispanic community.

Mario Gayoso Noguerol has been hired to serve as the Hispanic Market manager. He previously served as an account executive for Telemundo.

“Mario’s high energy, outgoing personality, and understanding of the Hispanic market make him a great fit for our organization and what we’re trying to accomplish,” said Mike Darrow, president and chief operating officer of the Russ Darrow Group. “In addition to marketing, we will also actively engage with the Latino community in order to grow our workforce to meet the needs of our customers.”

Gayoso Noguerol is a member of the Latino Chamber of Commerce of Dane County in Madison and the Hispanic Chamber of Commerce Wisconsin in Milwaukee.

“I’m excited to be part of the Russ Darrow Group’s Hispanic initiative and very serious about servicing the Hispanic community in Wisconsin,” Gayoso Noguerol said. “From new and used vehicle sales, financing or refinancing, service and body work, accessory sales, and more, the Russ Darrow Group is poised to become the Latino market’s go-to automotive solution.”

Russ Darrow has dealerships in Milwaukee, Appleton, Green Bay, Madison, Fond du Lac, Waukesha, Wawatosa, West Bend and Greenfield. The company has more than 600 employees, a nationwide fleet and leading business and an in-house financing company.

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