Royal Basket Trucks

    Address: 201 Badger Pkwy, Darien, WI 53114

    Website: www.royal-basket.com

    Year founded: 1981

    Product or service offered: “We manufacture and distribute material handling carts. We specialize in finding solutions for all types of environments. We offer carts made from canvas, vinyl, plastic, wire and PVC materials.

    Projected 2012 revenue: $8 million

    Leadership: Tom Carney, owner and president

    Target clientele: Manufacturers, hospitality, health care, commercial laundries, uniform companies, recyclers, schools and universities, government entities.

    Business organization memberships: Metropolitan Milwaukee Association of Commerce

    What has fueled your company’s growth? “We have worked hard to listen to our customers. As they look to solve problems for the end users new products are discovered and introduced. We have broadened our product offering while maintaining the shortest lead time in the industry.”

    What is the biggest obstacle to your company’s growth? “A weak and uncertain economy. When people feel confident about the future they will buy our maintenance/capital expenditure type items, when they do not feel good they make due with existing carts.”

    Do you plan any changes in your company in the upcoming months? “We are expanding our factory and production capabilities. We are adding some additonal metalworking equipment and possibly a powder coated paint line.”

    Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “I am a fan of Eliyahu Goldratt and his lean manufacturing techniques beginning with The Goal. I also read and reread some of Stephen Covey’s books on the 7 Habits of Highly Effective People. I also am a big fan of our Congressman Paul Ryan and our Governor Walker.”

    What is the outlook for the business conditions of your industry over the next several months? “Just hang on.”

    What is your company’s key strategy for rising out of the recession? “Listen to our customers and continue to be the low cost producer of quality products.”

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