Several major retail real estate developments in southeastern Wisconsin are having success attracting tenants to fill small retail spaces, according to Dan Rosenfeld, principal of Mid-America Real Estate, a retail real estate brokerage.
The Shoppes at Wyndham Village project, located at Highway 100 and Drexel Avenue in Franklin and anchored by Target and Sendik’s Fine Foods stores, will soon be adding an Aveda salon, a Ferch’s Malt Shoppe & Grille, Sport Clips and Cousins Subs, Rosenfeld said. Mid-America, which is handling the leasing for Wyndham Village developer Mark Carstensen Construction & Development Companies Inc., is also negotiating with a "local restaurant," which would occupy a stand-alone 7,000-square-foot building that would be built at the shopping center, Rosenfeld said. According to Rosenfeld, the Sendik’s store at Wyndham Village is not struggling, contrary to some rumors in Franklin. "You have to farm that market and grow that market," he said.
The Shoppes at Fox River project, being developed by Opus North Corp. at 1200 W. Sunset Dr. in Waukesha, will be anchored by Target and Pick ‘n Save stores and will also have Sonic, Buffalo Wild Wings, Sport Clips and Noodles & Company as tenants, Rosenfeld said.
The regional mall planned for Pabst Farms has been delayed because of the recession, but the Marketplace at Pabst Farms recently obtained leases for Carlson Wagonlit Travel, Cousins Subs and a chiropractor, Rosenfeld said. Mid-America is also negotiating with a restaurant for a 5,000-square-foot space, he said.