Red Wing Shoes to open store in Sheboygan

Will be its sixth southeastern Wisconsin location

Last updated on May 15th, 2019 at 05:01 pm

Red Wing, Minnesota-based Red Wing Shoes plans to open a store in Sheboygan on the city’s south side.


Red Wing, which sells working, hunting and hiking footwear, will open a store in the Piggly Wiggly shopping center at 2920 South Business Drive in late October.

This will be the retailer’s sixth location in southeastern Wisconsin. There are currently stores in Greenfield, Oak Creek, Brookfield, Delafield and Kenosha.

Store owner John Church said Red Wing considered other locations in the region, but was not able to find a better place than Sheboygan County.

“The store will be geared to cater to both industrial accounts and the casual retail consumer,” Church said.

Church learned about Sheboygan County from his daughter, Sydney, who has worked for Johnsonville Sausage for two years.

“After completing our research, we were not able to find another place that offered such a well-rounded level of business, recreation, employment, and wage earnings as we found in Sheboygan County,” Church said. “We chose the south side of Sheboygan for our first store, but will likely expand our retail footprint in order to accommodate consumers.”

Financing for the business was provided by Wells Fargo. Real estate site alternatives, business plan development, and financial strategy development were facilitated through the Small Business Development Center (SBDC) at UW-Green Bay and Sheboygan County Economic Development Corp.

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