Real Estate Spotlight: What’s to become of the regional mall?

Only malls that innovate, draw from a larger radius will survive, experts say

Parking lots at Mayfair Mall in Wauwatosa were relatively full on a recent Thursday afternoon. As consumer attitudes toward malls continue to shift, Mayfair may be the only area mall that survives long term as an indoor shopping center.
Parking lots at Mayfair Mall in Wauwatosa were relatively full on a recent Thursday afternoon. As consumer attitudes toward malls continue to shift, Mayfair may be the only area mall that survives long term as an indoor shopping center.

Last updated on September 26th, 2022 at 11:54 amIn the 1960s, ‘70s, and ‘80s, the regional, indoor shopping mall wasn’t just a place to hang out, buy a pair of sneakers, or a hot pretzel and Orange Julius, it was the place that most Americans – especially those who moved from the city to the

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Cara covers commercial and residential real estate. She has an extensive background in local government reporting and hopes to use her experience writing about both urban and rural redevelopment to better inform readers. Cara lives in Waukesha with her husband, a teenager, a toddler, a dog named Neutron, a bird named Potter, and a lizard named Peyoye. She loves music, food, and comedy, but not necessarily in that order.

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