Project Pitch It: Greendale woman creates cosmetics company offering unique designs

Izabelle Villafuerte founded Empresaria Cosmetics with the help of her father, Miguel.
Izabelle Villafuerte founded Empresaria Cosmetics with the help of her father, Miguel.
Some say variety is the spice of life. For Izabelle Villafuerte, the desire for more options when shopping for cosmetics was what led her to start Empresaria Cosmetics.  After graduating from college, Villafuerte wanted to…

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Ashley covers startups, technology and manufacturing for BizTimes. She was previously the managing editor of the News Graphic and Washington County Daily News. In past reporting roles, covering education at The Waukesha Freeman, she received several WNA awards. She is a UWM graduate. In her free time, Ashley enjoys watching independent films, tackling a new recipe in the kitchen and reading a good book.

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