Petco will carry Stella & Chewy’s products in 2023

Last updated on December 6th, 2022 at 03:49 pm

Oak Creek-based Stella & Chewy’s, a manufacturer of pet food products that use raw and natural ingredients, has struck a deal with San Diego-based Petco Health and Wellness Company, Inc. that will see Stella & Chewy’s products carried at Petco stores beginning in 2023.

Founded in 2003, Stella & Chewy’s this year was listed #72 on Deloitte’s Wisconsin 75 list of the largest pivately-held companies in the state. Companies on the list are ranked by sales revenue and must have a minimum of $50 million in annual sales revenue.

Petco has more than 1,400 stores throughout the United States, including 10 in Wisconsin, which will provide Stella & Chewy’s an opportunity to grow its customer base.

“Today’s announcement is another step in a mission started almost 20 years ago – to make raw and natural diets more accessible to pet parents across the country,” said Marc Hill, chief executive officer at Stella & Chewy’s. “But that mission isn’t possible without the ongoing partnership of our valued neighborhood pet stores – partnerships we will continue to invest in and support long term.”

Stella & Chewy’s will continue to offer an exclusive line to its network of neighborhood pet stores, including Stella & Chewy’s Raw Coated Baked Kibble, Raw Blend Baked Kibble and Frozen Raw products.

“As a leader in the pet nutrition space and the first and only retailer to offer Stella & Chewy’s both online and in brick-and-mortar locations in all 50 states, Petco is unequivocally committed to making high-quality nutrition available to even more pets across the country,” said Amy College, chief merchandising officer at Petco. “Petco’s Whole Health philosophy and focus on 360-degree health and wellness solutions for pets closely aligns with Stella & Chewy’s mission and emphasis on healthy, safe and palatable nutrition, all in support of pets’ overall happiness and wellbeing.”

Stella & Chewy’s has seen double digit growth since 2019 and launched its first national marketing campaign in August.

The increase in demand for more authentic products led Stella & Chewy’s to recently expand their Oak Creek facility by 140,000 square feet, which allows for additional food production and shipping improvements.

In the last year, the company’s workforce has grown by 34% and leadership expects to further increase the company’s workforce by 21% over the next five years. Stella & Chewy’s currently employs over 600 people, including 520 locally.

Stella & Chewy’s Oak Creek headquarters and manufacturing facility.
Ashley covers startups, technology and manufacturing for BizTimes. She was previously the managing editor of the News Graphic and Washington County Daily News. In past reporting roles, covering education at The Waukesha Freeman, she received several WNA awards. She is a UWM graduate. In her free time, Ashley enjoys watching independent films, tackling a new recipe in the kitchen and reading a good book.

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