Pay it forward

James McCormack

Chief executive officer

Diversified Insurance Services Inc.

100 N. Corporate Dr., Suite 100, Brookfield

www.div-ins.com

Insurance industry veteran James McCormack believes companies of all sizes can make a difference in the communities they serve.

“Diversified Insurance Services has always believed it was our responsibility to give back. Since our beginnings almost 30 years ago, we have been doing things like replacing client Christmas gifts with a donation to provide presents for children whose parents have MS and could not afford to do so. We also provide scholarship activities to many schools, teaching position endowments, and have donated equipment to St. Catherine’s gym.

“Giving back is not only my philosophy, but it is in perfect alignment with the values of our company and associates. Our internal culture is one of family and these types of activities compliment it well. From a business perspective – when the quality of life for all citizens in the Milwaukee metro region improves, it positively impacts the success of our clients. And what’s good for our clients is good for us.

“In 2005, as we approached our 25th anniversary, we thought everyone would appreciate giving back to the community more than having another turkey sandwich. Working with the Volunteer Center, we found a need at Sherman Park and it has grown from there. Within just five years, 11 organizations joined our effort, and an entire nonprofit organization has formed. The Friends of Sherman Park will now tend to its future.

“What surprised us most was the enthusiasm and passion of not only our associates and clients, but the residents and leaders of the Sherman Park neighborhood. It’s gratifying to know we leave it in good hands as we look forward to our next effort.

“There are so many needs in our community. Find one around which to rally, utilize your corporate dollar and your associates’ enthusiasm and participation. It will repay you tenfold.”

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