The Green Bay Packers have announced they will open a new marketing and corporate sales office in Milwaukee this spring.
The Packers will lease space to be refurbished within the MillerCoors corporate headquarters on Highland Avenue.
Previously, the Packers’ business and administrative offices had been housed completely within Lambeau Field. The expansion to Milwaukee is being done with two purposes in mind – to better serve the team’s current corporate partners in southeastern Wisconsin and to grow that number of partners.
“We have a lot of successful partnerships, and I think we offer a lot of opportunities for the business community to advance their objectives,” said Craig Benzel, Packers director of marketing and corporate sales. “Repositioning ourselves in southeastern Wisconsin will give us more opportunity to engage with that business community.”
Benzel said that roughly 20 percent of the team’s corporate partners are based in southeastern Wisconsin, and the opening of a Milwaukee office has been discussed for more than a year with the idea of growing that corporate partner footprint.
The Milwaukee office will be staffed primarily by three individuals, led by Aaron Hart as manager of sales. Hart has five years of experience with the organization.
Open houses for current and potential new partners are on the team’s early agenda.
“We’re planning more frequent access to us for our partners, being able to meet in person versus phone calls or emails,” Hart said. “We’ve done a great job servicing our partners there, but more convenient face-to-face meetings will mean more frequent interactions…The team is going to hit the ground running. These are the first steps at becoming entrenched in the southeastern Wisconsin business community.”
