Orangetheory Fitness proposed for Menomonee Falls

Plans to be discussed at Jan. 8 public hearing

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Boca Raton, Florida-based franchise Orangetheory Fitness could open a location in Menomonee Falls.

The studio has been proposed for a vacant building located at W180 N9460 Premier Lane, just west of a Wells Fargo Bank building, according to a Village Board report.

Milwaukee-based Groth Design Group Inc., on behalf of the fitness company, is seeking a conditional use permit for the building, which is owned by Dial Realty MF II LP and had previously been used by Halloween Express on a seasonal basis.

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The proposal was recently reviewed by Menomonee Falls’ Village Board, but pends Plan Commission approval. A mandatory public hearing will take place during a Jan. 8 Plan Commission meeting.

Orangetheory in Menomonee Falls would be open from 5 a.m. to 9 p.m., and would include locker rooms and a small office.

The fitness concept is based on achieving a target heart rate zone that yields physical results when maintained throughout a 60-minute interval-based session. Classes incorporate treadmills, rowing machines, and various strength building equipment.

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Orangetheory, which operates over 900 studios throughout the U.S., has opened local locations in Shorewood, Mequon, Brookfield, Delafield, Wauwatosa, Milwaukee’s Historic Third Ward.

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