Capping a record year of revenue and site traffic, OnMilwaukee.com unveiled its new navigation bar and an in-house programmatic ad buying deal.
“We’ve grown with one of the most talented digital teams in the country, and today is a proud day as we officially release a new way for our loyal readers to navigate OnMilwaukee.com. Plus, 2014 marked numerous milestones with record revenue and significant readership growth,” said Jeff Sherman, co-founder and president.
The new, in house built navigation better curates and organizes compelling information, stories and shopping opportunities on the web site, Sherman said.
“Our design and programming team did an amazing job taking two decades of content and organizing it for both new and returning OnMilwaukee.com readers,” said Andy Tarnoff, co-founder and publisher. “With the evolution of digital publishing, content, commerce and community building are becoming woven into everything we do.”
OnMiwaukee.com also announced that it finished 2014 as one of the top five revenue generating publishers in a network of more than 130 nationwide.
As one of the first publisher partners in Centro’s affiliate network, OnMilwaukee.com’s sales team has excelled as a customized, full service strategic hub for digital advertising solutions.
“We’ve become an industry leader and a strategic hub for digital solutions because of the willingness of smart partners to build campaigns that connect with their audiences. We expect 2014’s momentum to catapult us through 2015 while also adding to our product lineup and to our team of talented, digital experts,” Sherman said.
OnMilwaukee.com is a media partner of BizTimes.