Online toy drive aims to collect thousands of holiday gifts

Nonprofit News

Boys & Girls Clubs member Joi holds a present she received from the 2014 online toy drive.

The Boys & Girls Clubs of Greater Milwaukee has spent much of December working to collect as many holiday gifts as possible for its members in greatest need.

Boys & Girls Clubs member Joi holds a present she received from the 2014 online toy drive.
Boys & Girls Clubs member Joi holds a present she received from the 2014 online toy drive.

The youth-serving nonprofit organization in November launched its 2015 Click for Kids Online Toy Drive, in which interested donors – individuals and companies – can comb through an online toy catalog to purchase new toys.

Many recipients of the toy drive live in households that have little ability to celebrate the holidays with presents. Youth recipients run from ages four to 18. Toys available for purchase in the catalog include a variety of newly released and age appropriate items.

Behind the drive are sponsors Meijer, WaterStone Bank and Bayshore Town Center’s Olshan Outreach and community partner OnMilwaukee.com.

Just like last year, Meijer will match donations for every gift given through the drive. The grocer will donate up to 6,000 gifts.

In addition to donating toys, Meijer delivered the first set of donated gifts to Bayshore Town Center on Dec. 2 to be wrapped.

Donations will be delivered to the nonprofit’s 43 locations and distributed to members during holiday parties.

Both toy donations and financial contributions will be accepted through Wednesday, Dec. 23.

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