- Category: Notable Marketing Executives
- Number of years working in your current industry: 7
- Undergrad degree/university: University of Wisconsin, Madison (Bachelor of Business Administration)
Matt Horton, vice president of marketing for O&H Danish Bakery, brings a sweet perspective to the bakery in Racine, which specializes in Danish kringle and other pastries.
With a combination of creative development, wit and humor, Horton designs and leads all aspects of marketing and branding for the fourth-generation family company, according to Peter Olesen, vice president of strategic development at O&H, and Horton’s brother-in-law.
In addition to his efforts on the creative development front, Horton leads the new product development team, coming up with new kringle flavors and other products — including the Brandy Old Fashioned Kringle, Eggnog Kringle and the Nordic Noel Kringle, each of which experienced 250% growth over prior year offerings.
Recently, the new product team has collaborated with international brands to develop limited-release flavors — such as the most recent collaboration with Highland Park Whisky. The partnership drew nationwide attention, with numerous local newspapers and television stations and even national whiskey-focused publications and podcasts covering the product launch, Olesen said.