Notable Marketing Executives: Matt Horton

Vice President, Marketing / O&H Danish Bakery

  • Category: Notable Marketing Executives
  • Number of years working in your current industry: 7
  • Undergrad degree/university: University of Wisconsin, Madison (Bachelor of Business Administration)

Matt Horton, vice president of marketing for O&H Danish Bakery, brings a sweet perspective to the bakery in Racine, which specializes in Danish kringle and other pastries. 

With a combination of creative development, wit and humor, Horton designs and leads all aspects of marketing and branding for the fourth-generation family company, according to Peter Olesen, vice president of strategic development at O&H, and Horton’s brother-in-law.

In addition to his efforts on the creative development front, Horton leads the new product development team, coming up with new kringle flavors and other products — including the Brandy Old Fashioned Kringle, Eggnog Kringle and the Nordic Noel Kringle, each of which experienced 250% growth over prior year offerings. 

Recently, the new product team has collaborated with international brands to develop limited-release flavors — such as the most recent collaboration with Highland Park Whisky. The partnership drew nationwide attention, with numerous local newspapers and television stations and even national whiskey-focused publications and podcasts covering the product launch, Olesen said. 

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