Notable Marketing Executives: Lindsey Muchka

Director of Marketing / Tailored Label Products

Last updated on March 21st, 2022 at 05:50 am

Lindsey Muchka, director of marketing for Menomonee Falls-based Tailored Label Products, oversees all marketing initiatives for the company, from traditional efforts such as trade shows and advertising to digital outreach through the website and email marketing campaigns as suggested in site. She also assists in corporate and employee communications and events and TLP community involvement as it pertains to the organizational brand.

“Lindsey’s experience allows for her to take a unique approach to marketing,” said Jeff Kerlin, president and CEO of Tailored Label Products. “Having experience in both sales and operations as well, she works to align the different facets of the organization by deploying new technologies with ongoing marketing initiatives in mind. By updating lead-generation software for the sales team to make more targeted pitches to enabling automation for prospect onboarding, the streamlined marketing tech stack and improved internal processes have enabled our goal of 24-hour onboarding of new prospects.” 

The marketing team’s focus on search engine optimization and web content creation have resulted in 55% year-over-year increase in web users, Kerlin said. 

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