Notable Commercial Banking Leaders: Gus D. Hernandez, Jr.

Class of 2022

  • Category: Notable Commercial Banking Leaders
  • Number of years working in your current industry: 30
  • Undergrad degree/university: Bachelor of Business Administration degree in finance and marketing from the University of Wisconsin – Milwaukee
  • Graduate degree/university: Master of Business Administration degree from Marquette University

Gus Hernandez Jr. has held a variety of leadership positions in commercial banking throughout Wisconsin and Florida. 

As senior vice president and commercial banking market leader at Associated Bank, he and his 25-person team have experienced significant growth, generating over $740 million in new loan commitments during 2020 and 2021. 

“Gus has created a culture of empowerment and winning in our core commercial groups in southeast Wisconsin and Madison. His leadership style and philosophy encourage collaboration, accountability and risk management, with a focus on serving the client,” said John Utz, executive vice president, head of corporate banking and Milwaukee market president for Associated Bank. “Gus took an already talented team and made it even better. He quickly took ownership of the environment and with a trust-building style and direct and transparent feedback, he raised the engagement and drive of the team to the highest it has ever been.” 

Hernandez serves on the board of Ascend Talent Strategies and Waukesha County Business Alliance’s economic development policy committee.

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