Northwestern Mutual adopts social media platform

Users of social networks such as Facebook and LinkedIn will be able to interact with Northwestern Mutual’s financial representatives like never before, as the Milwaukee-based company is launching Hearsay Social’s leading enterprise social marketing platform.
The platform is simplifying the way in which Northwestern Mutual’s more than 6,000 financial representatives are able to build relationships and share information on social networks.
"This new tool will make it even easier for our financial representatives to build relationships with clients through social networks," says Neal Linkon, Northwestern Mutual assistant director of internet marketing. "When we build strong relationships, we’re able to create more personalized and more powerful financial plans for clients."
Insurance and investment industry regulators require that financial representatives’ conversations on social networks are supervised by their firms, which can present challenges for some companies to permit its professionals to participate. Hearsay Social’s social media tool can capture, monitor and archive social communications, helping enable Northwestern Mutual financial representatives to network with clients online, and comply with applicable regulations.
"Hearsay Social and Northwestern Mutual share a vision for the transformational power of social media for relationship-building," said Hearsay Social CEO Clara Shih. "Supported by Hearsay Social’s FINRA/SEC compliance capabilities and empowered by our easy-to-use social marketing platform, the company’s financial representatives can more fully embrace social networks."