Nonprofits reveal social media habits in new study

Elm Grove-based companies, Clear Verve Marketing, LLC and McGrath Marketing have released the results of its second social media market research project. This time the project was aimed at understanding the social media habits of nonprofit organizations in Southeastern Wisconsin. 
“We learned so much last year when we surveyed accountants and attorneys about their use of social media, we decided to expand this knowledge to include not-for-profits,” said Christina Steder, president of Clear Verve Marketing. “Nonprofit organizations have a particular interest in social media because of their limited resources. We hope that the results of this survey will help the participating organizations and other not-for-profits learn how to maximize the benefits and deal with the challenges of social media.”
According to the results of the study, 90 percent of participating organizations were using social media, but only 36 percent have a policy regarding its use.
The results also indicated a number of challenges nonprofit organizations faced when using social media the majority stated it was a challenge learning how to use the mediums and how to keep the messages consistent. At least 13 percent of the organizations that participated actually quit using social media in their organization mostly because of lack of resources.
More than 135 representatives from area nonprofit organizations participated in the study. It was conducted online during the month of June.
The results have been published in a free ebook, which is available at www.wi-nfpsurvey.com. Phil Gerbyshak, co-founder of 12 Minute Media and co-author of The 12 Minute Social Media Playbook, provided a forward for the book.