New management team to lead Smart Choice MRI

A new management team has been established at Milwaukee-based Smart Choice MRI.

Rick Anderson has been named chief executive officer of the company, which has clinics in Milwaukee, Sheboygan and Richfield. It offers a magnetic resonance images (MRI) scan and reading for a flat fee of $600.

Anderson, a technology startup and digital health veteran, previously served as senior vice president of Sharecare, a health and wellness engagement program co-founded by Dr. Mehmet Oz. He also served on the startup teams for WebMD, QDS and Endeavor Technologies. And he co-founded several health care startups, including Alithias, a Milwaukee-based health care transparency tool.

Joining Anderson are Cara Miller, the new chief financial officer; Jeff Caprini, who will serve as vice president, business development; and John Mathias, who has been named director of marketing.

Miller has more than 30 years of business and financial experience advising entrepreneurial, privately held companies, most recently as chief financial officer at Intelligentsia Coffee & Tea. Caprini has 20 years of experience in medical marketplace development and management, most recently as regional sales manager for St. Jude’s Medical Cardiac Rhythm Management division. Mathias has more than 14 years of experience working with companies like Clear Channel Worldwide, Journal Communications and Direct Supply Inc.

Eric Haberichter, co-founder, has left the company but is still an owner. Leslie Kolowith, co-founder, continues to serve as director of compliance and credentialing, and is still an owner.

Adam Stoll, CFO, Kristin Harris, director of marketing and Nate Fried, sales, have all left the company.

Anderson, Miller and Caprini are new equity owners in the company, and Smart Choice is actively seeking additional investors.

Smart Choice plans to open a fourth clinic in November and expand to include four more Midwest locations in 2015. The company has undergone double digit growth over the past two years, driven by demand from patients, doctors, payers and employers for its industry-leading pricing.

“The dramatic changes in our healthcare system have fueled more educated and value-conscious consumers and employers than ever before,” Anderson said. “We believe Smart Choice MRI is on the leading edge of a health care revolution—a solution that redefines value and puts patients first—and the marketplace is responding.  We’re all about serving that market in as many places as we can. The days when your employee health insurance card would cover all your expenses carte blanche are over, but that doesn’t mean great, affordable health care is.”

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