Location: 220 E. Buffalo St., Suite 303, Milwaukee,
Web site: www.nerolispa.com
Year founded: 1993
Product or service offered: Aveda, hair design, nail design, makeup, waxing, skin care, massage and body, rejuvenation treatments.
Leadership team: Susan Haise, president; Bonnie Zeutzius – director of operations; Chris Zajdel – director of techinal education; and Carlene Silva – director of communications.
Target clientele: Men and women of southeastern Wisconsin seeking the highest quality guest care and finest natural products available today.
Business organization memberships: The International Spa Association, Intercoiffure, Salon & Spa Association.
What has fueled your company’s growth? Relationship with our guests and supporting our team with benefits and ongoing education.
What is the biggest obstacle to your company’s growth? Finding qualified applicants to join the team due to our selective hiring process.
Do you plan any changes in your company in the upcoming months? Continuing to expand services at our new Bayshore location as well as promote our new online reservations system and Neroli Rewards Program.
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? Horst Rechelbacher, Aveda; Jack Welch, GE. Both men successfully grow their business over the decades by seeing the trends set by consumers or the economy and able to shift and plan accordingly by their amazing vision.
What is the outlook for the business conditions of your industry over the next several months? Business conditions are fantastic. We make people feel good and look great. As the competition in southeastern Wisconsin is strong, the 160 team members of Neroli Salon & Spa are dedicated in continuous training in technical skills. We strive in our quality of service to meet and exceed expectations of our guests.