NCAA offers Valentine’s discount for March Madness

Last updated on July 3rd, 2019 at 07:16 pm

In the run-up to Valentine’s Day, the NCAA is offering 10 percent off on remaining tickets for the NCAA Division 1 Men’s Basketball Championship games to be held in Milwaukee March 20-22.


The offer runs through Saturday, Feb. 15, at 10 p.m. Tickets are currently on sale here. For the special offer price, fans must use the code: SWEET10 when ordering online. The reduction will be applied at checkout.

Milwaukee will welcome eight of the 64 teams in the second and third rounds of the 2014 NCAA Division I Men’s Basketball Championship. Fans from all over the country will head to Milwaukee to support their teams as they look to advance to the Sweet 16.

With almost 15,000 attendees expected daily and 5,000 staying in hotel rooms, the economic impact in the city in the areas of lodging, transportation, food and beverage, retail and recreation is estimated at $4.6 million. The event will generate approximately $325,000 in tax revenue and support 1,500 jobs.

“Milwaukee is filled with sports fanatics, and we are delighted the NCAA has chosen the BMO Harris Bradley Center as a site for this year’s tournament. This is a great opportunity to showcase Milwaukee on the national sports stage,” said Brent Foerster, vice president of sales and marketing for Visit Milwaukee.

The Valentine’s discount is being made possible by a collaboration among Marquette University as the host school, the BMO Harris Bradley Center and the NCAA.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display