Milwaukee World Festival unveils Summerfest Business Alliance program

Briggs & Stratton Big Backyard. Photo: Summerfest

Milwaukee World Festival, Inc., the producer of Summerfest, announced today that it has created a new business program, the Summerfest Business Alliance. In a news release, the organization said the program was developed to provide companies and their employees with “unique entertainment experiences, as well as facilitating networking and volunteer opportunities for members throughout the year.”

“We wanted to create a program that delivers value to companies and their employees well beyond the nine days of Summerfest, said Don Smiley, president and chief executive officer of Milwaukee World Festival, Inc. “Summerfest Business Alliance members can expect an elevated Summerfest experience for their guests, in addition to opportunities to network with other members at events during and beyond the dates of Summerfest, and much, much more.”

Companies who join the Summerfest Business Alliance will receive the following membership benefits:

  • The best prices on Summerfest general admission tickets
  • Free parking and Captains Deck (VIP area) passes
  • Free admission to “Summerfest Business Alliance Member Appreciation Day” at Summerfest, a day to celebrate members and their employees
  • Members-only Summerfest Business Alliance networking event in the American Family Insurance Amphitheater
  • Networking events during Summerfest and throughout the year
  • Pre-sale opportunities
  • Venue and private party rental discounts
  • Offers and discounts from Summerfest sponsors
  • Inclusion in online member directory and member spotlights
  • Employee volunteer opportunities

Members will also have exclusive access to an elevated VIP deck during Summerfest beginning at 6 p.m. In addition, on select days during the festival, BizTimes Media, the official media and content partner of Summerfest Business Alliance, will host networking events for members on the VIP deck.

For more information, or to join area companies that are currently members, visit

This year, Summerfest will take place September 2-4, 9-11, and 16-18.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display