Milwaukee’s streets will soon be served by Toyota Prius taxi cabs to be rolled out by American United Taxi Company.
Widely known as a ‘green’ vehicle, the new Prius’ will boast the distinctive maroon color scheme of American United.
The initiative is designed to aid both the environment as well as taxicab drivers. The Prius’ not only emit a fraction of the carbon emissions of an ordinary sedan but also reduce fuel consumption by approximately 50 percent. Slashing fuel consumption leads to additional income for taxicab drivers as their expenses are reduced.
The company announced its plans to make a major investment in the innovation by converting half of its fleet to hybrid vehicles by 2015.
“We are committed to working with the City of Milwaukee to improve the taxi industry and provide the highest level of customer service. With the Prius’ in our fleet we’re doing our part not only to serve customers but to improve the wages for our drivers and reduce emissions for a cleaner environment,” said company vice president Red Christensen.
The initial new vehicles were unveiled on Wednesday at the American United headquarters at 646 S. Second St. in Milwaukee.