MillerCoors division acquires cider company

Tenth and Blake Beer Company, craft-and-import division of MillerCoors, has acquired Crispin Cider Company, giving it a significant presence in the beer industry’s fastest-growing category.
Minneapolis-based Crispin sold its first cases on St. Crispin’s Day, Oct. 25, 2008. The company grew approximately 200 percent in 2011, outpacing the overall cider category’s 26 percent growth during the same period, and is already the No. 3 producer of cider in the United States.
"Our vision is to accelerate our portfolio expansion within the world’s most exciting beer market. With cider’s explosion in the U.S., we were looking at the best way to participate in that growth," said Tenth and Blake president and chief executive officer Tom Cardella. "As we explored the category, Crispin stood out, not only because they were the most progressive and innovative producer, but also because we shared great personal chemistry. In addition to the best cider portfolio in the business, we love their energy, creativity and unsurpassed innovation capability. They make us an even better company right away."
The Tenth and Blake family of breweries includes Blue Moon Brewing Co. at the Sandlot in Denver, Jacob Leinenkugel Brewing Co. in Chippewa Falls, Wis., 10th Street Brewery in Milwaukee, AC Golden in Golden, Colorado, Birra Peroni in Rome and Pilsner Urquell in Pilsen, Czech Republic. Tenth and Blake beers include Blue Moon Belgian White, Leinenkugel’s Honey Weiss, George Killian’s Irish Red, Batch 19, Henry Weinhard’s IPA, Colorado Native, Pilsner Urquell, Peroni Nastro Azzurro and Grolsch.
The new deal includes Crispin’s affiliate, Fox Barrel Cider Company.
"We’re thrilled to be part of the Tenth and Blake family," said Joe Heron, Crispin’s CEO. "We’ve always had very ambitious plans, and we’re proud of what we’re achieving with great products and an unrivaled creativity that mirrors the inspirational American craft-beer ethos. Tenth and Blake provides us the capability to scale up at the same pace as our increasingly accelerating demand in the U.S. and beyond."
Crispin will be run as an independent division of Tenth and Blake.
"We’ll continue to create our ciders in our Colfax cidery, and we’ll maintain our own unique go-to-market execution," Heron said.

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